Talitha Mahadeo Watkins was named Vice President of Multicultural Marketing in August 2010.
In her role Watkins works across all marketing divisions to enrich outreach efforts of African-American audiences for titles across the Universal slate. She works directly with the publicity, media, digital, creative, research, and partnerships divisions to customize existing and develop new strategies, marketing and outreach efforts for African-American moviegoers.
Since joining Universal Pictures, Talitha has worked on over 50 titles including the multicultural blockbusters FAST FIVE, FAST & FURIOUS 6 and FURIOUS 7. She has also been instrumental in increasing the production of African-American films such as the box office success, THE BEST MAN HOLIDAY and record-breaking RIDE ALONG, a number one movie three weeks in a row.
Prior to joining Universal Pictures, Watkins worked with Telepictures Productions Inc. where she served as Assistant General Manager responsible for overseeing operations, sales and marketing for five female-focused digital properties in the Warner Bros. portfolio including Ellentv.com, Extratv.com, TyraShow.com, Momlogic.com and BonnieHunt.com.
Previously, Watkins served in several marketing positions with SiTV (now NuvoTV), the Latino and multicultural network; Gemstar-TV Guide; Lifetime Entertainment Services; and A&E Television Networks.
Born “under the clock” at University Hospital in Kingston, Jamaica, Watkins immigrated to the United States in 1985. She holds a B.B.A. in Marketing from the Fox School of Business at Temple University. She lives in Los Angeles, CA with her daughter Selah.