Yvette Noel-Schure, a former senior VP of Media at Columbia Records/Sony Music, established her own publicity and event-planning firm, Schure Media, LLC. (now Schure Media Group) in 2010. Based in New York City and northern New Jersey, the firm signed global superstar Beyoncé as its first client.
She helped launch the career of the then-unknown Destiny’s Child in 1998, guiding the group through its 1999 multi-platinum watershed, “The Writing’s On The Wall,” and 2001 smash, “Survivor.” She executed successful press campaigns for each member’s solo albums, including two top-charting gospel releases for Michelle Williams, Grammy-winning releases for Kelly Rowland and international and national tours of every Beyoncé solo album.
During a seventeen-year career as a music publicist, Noel-Schure developed press campaigns for a diverse roster of artists, including Mariah Carey, Will smith, Jessica Simpson, Prince, John Legend, Adele, Wyclef Jean, Destiny’s Child and for each of that group’s members: Kelly Rowland, Michelle Williams and Beyoncé, as well as media launches for Maxwell (“BLACKsummers’night”) and Beyoncé’s (“I AM…SASHA FIERCE”).
Noel-Schure has played an indispensable role in the multi-platinum careers of Bow Wow, Jessica Simpson, John Legend, among others. She and Columbia Records publicist, Benny Tarantini, convinced Adele to sign with the label just before the US release of her first album, “19.”
Today Schure Media Group creates and executes press campaigns for Beyoncé, including the launch of the unprecedented self-titled visual album on December 13, 2013, Iconic international legend Prince and his band 3RDEYEGIRL, Broadway star and former Destiny’s Child member, Michelle Williams, fashion designer Tina Knowles, Sky Blu of LMFAO, singer/songwriter, Amel Larrieux, rapper Lecrae and unsigned, New Jersey-based teen star, Zach Matari.
Noel-Schure has folded her passion for others into Schure Media Group with successful social campaigns including World Humanitarian Day 2012 and 2013 with the United Nations and Chime For Change, founded by Gucci, to promote Education, Health and Justice for women and girls everywhere. She worked closely with Chime For Change on the media campaign for The Sound of Change Live, a global concert at Twickenham Stadium in London in 2013 attended by 50,000 people and seen by millions around the world. The line-up included BEYONCÉ | ELLIE GOULDING | FLORENCE + THE MACHINE | HAIM | IGGY AZALEA | JAY Z | JENNIFER LOPEZ | JESSIE J | JOHN LEGEND | LAURA PAUSINI | MARY J. BLIGE | RITA ORA | SIMON LE BON and TIMBALAND.
Yvette started her business career started as a journalist. In 1985, Noel-Schure joined the staff of Black Beat Magazine where she served as editor until moving to Columbia Records as Director, Media in 1993. In 1997, she was named Senior Director, Media. Before leaving Columbia Records in 2010 to open Schure Media Group, she served as the department head for Columbia Records Media, handling press for every genre.
An immigrant from the Caribbean island of Grenada, Yvette Noel-Schure holds a Bachelor of Arts degree in journalism from the City College of New York. She is the mother of three and has been married to David Schure for over three decades.